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Marketing Marketing Mix

1. Marketing Mix 2. Marketing Mix • A planned mix of the controllable elements of a product's marketing plan commonly termed as 4Ps: product, price, place, and promotion.…

Documents 1. 2 Objectives Describe the role of promotion. List three goals of promotion. Describe how the...

Slide 11 Slide 2 2 Objectives Describe the role of promotion. List three goals of promotion. Describe how the communication process works in promotion. Explain the difference…