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Technology From Prosumer to Produser: Understanding User-Led Content Creation

1. From Prosumer to Produser:Understanding User-Led Content Creation Dr Axel Bruns Associate Professor ARC Centre of Excellence for Creative Industries and Innovation Creative…

Technology Electronic Shopper Archetypes

1. INTRODUCING CONSUMER ELECTRONICS ARCHETYPES TGI INSIGHTS 2. CONSUMER ELECTRONICS ARCHETYPES A TGI SEGMENTATION OF ELECTRONIC SHOPPERSAllows marketers to pinpoint specific…

Business Personal Selling

1. Personal Selling By Shinta Rahmani, SE., M.Si 2. Personal Selling ■ Personal selling is a two-waycommunication that uncovers andsatisfies the needs of prospects,providing…

Documents Making, Managing and Analysing Recordings of Interviews and Focus Groups Duncan Branley...

Slide 1Making, Managing and Analysing Recordings of Interviews and Focus Groups Duncan Branley Goldsmiths’ College, University of London 20 January 2005 [email protected]

Education Social media Do's & Don'ts

1.dos and don’ts of social mediapresented byWednesday, January 25, 20122. Wednesday, January 25, 2012 3. Wednesday, January 25, 2012 4. New Conversational DomainWednesday,…

Devices & Hardware Notebook market in 2008

1. Laptop Market : Market Segments, Leaders, Trends and Future 2008By: VIKAS PANWAR 2. Consumer Segments: Laptop market in the present scenario can be largely divided into…

Business Presentazione Shin

Introducing Shin Communication WHO WE ARE Shin Communication is a young public relations and marketing communication agency, with a significant background FACTS Formed in…

Internet The New Retail

LESSON 3 the new retail Introduction 2 This lesson is devoted do explain how the buying experience is changing thanks to digital. CONSUMERS’ EVOLUTION CONSUMERS’ POWER…

Marketing Rim case study

The Mobile OS Platform War Source: Harvard Business Review 9-613-001 Rev : February 25, 2013  Case Summary  Main Issue  Problem Statement  Analysis  Reccomendation…

Business Oh Shift

1. Developing aDeveloping a StrategicStrategic Marketing + Sales Plan 2. The United States will continue to lead the world in both total advertising spending and online ad…