The Three Faces of Consumer Promotions Priya Raghubir J. Jeffrey Inman Hans Grande onsumer promotions now account for almost a quarter of the marketing budget of consumer…
MAHATMA GANDHI UNIVERSITY KOTTAYAM MBA SCHEME AND SYLLABUS 2010 FACULTY OF MANAGEMENT SCIENCES MASTER OF BUSINESS ADMINISTRATION (FULL TIME) Scheme of the course 1. The Full…
CHAPTER Product Design and Process Selection Before studying this chapter you should know or, if necessary, review 1. 2. 3. Differences between manufacturing and service…
A Disassembly Optimization Problem by Ajay Bhootra Thesis submitted to the Faculty of the Virginia Polytechnic Institute and State University in partial fulfillment of the…
M S RAMAIAH INSTITUTE OF TECHNOLOGY (Autonomous Institute affiliated to VTU) DEPARTMENT OF MANAGEMENT STUDIES BREAK UP OF CREDITS FOR THE MBA DEGREE CURRICULUM 2011-13 Core…
INTRODUCTION Sunsilk is a hair care brand, primarily aimed at women, produced by the Unilever group, which is now considered the world's leading company in hair conditioning…
INTRODUCTION Sunsilk is a hair care brand, primarily aimed at women, produced by the Unilever group, which is now considered the world's leading company in hair conditioning…
Market Preferences and Process Selection: The Value of Perfect Flexibility Stephen Lawrence 1 George Monahan 2 Timothy Smunt 3 Corresponding author College of Business and…