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The Three Faces of Consumer Promotions Priya Raghubir J. Jeffrey Inman Hans Grande onsumer promotions now account for almost a quarter of the marketing budget of consumer…

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SAP Functions in Detail SAP APPAREL AND FOOTWEAR (SAP AFS) ® ® © Copyright 2002 SAP AG. All rights reserved. No part of this publication may be reproduced or transmitted…

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MAHATMA GANDHI UNIVERSITY KOTTAYAM MBA SCHEME AND SYLLABUS 2010 FACULTY OF MANAGEMENT SCIENCES MASTER OF BUSINESS ADMINISTRATION (FULL TIME) Scheme of the course 1. The Full…

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CHAPTER Product Design and Process Selection Before studying this chapter you should know or, if necessary, review 1. 2. 3. Differences between manufacturing and service…

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A Disassembly Optimization Problem by Ajay Bhootra Thesis submitted to the Faculty of the Virginia Polytechnic Institute and State University in partial fulfillment of the…

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Chapter 26 Basic Pricing Policies Pricing Strategies Section 26.1 Basic Pricing Policies Section 26.2 Strategies in the Pricing Process Basic Pricing Policies Key Terms markup…

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M S RAMAIAH INSTITUTE OF TECHNOLOGY (Autonomous Institute affiliated to VTU) DEPARTMENT OF MANAGEMENT STUDIES BREAK UP OF CREDITS FOR THE MBA DEGREE CURRICULUM 2011-13 Core…

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INTRODUCTION Sunsilk is a hair care brand, primarily aimed at women, produced by the Unilever group, which is now considered the world's leading company in hair conditioning…

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INTRODUCTION Sunsilk is a hair care brand, primarily aimed at women, produced by the Unilever group, which is now considered the world's leading company in hair conditioning…

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Market Preferences and Process Selection: The Value of Perfect Flexibility Stephen Lawrence 1 George Monahan 2 Timothy Smunt 3 Corresponding author College of Business and…