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1Chapter 1 – Introduction to Retail Marketing Retailing is an activity of enormous economic significance to most developed nations. In Britain, 2.5 million people are employed…
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Introduction • William Hesketh Lever founded lever Brothers in 1885. • In the beginning as soap manufacturer but later diversified in to food and personal care products.…
BHM 206 COURSE GUIDE COURSE GUIDE BHM 206 PRINCIPLES OF MARKETING Course Developer/ Writer Matthew A. Gana National Open University of Nigeria Lagos Matthew A. Gana National…