www.thetimes100.co.uk Engaging consumers through word of mouth marketing Curriculum Topics • The marketing function • Promotional approaches • Word of mouth (WOM) •…
1. In order to understand the reputation of how brands work, we shall be covering two sports brands and discuss how their marketing strategies and the brand itself have made…
1. Abe Aparna Riya Midhun Tamannas Deepak CASE STUDY ON 2. INTRODUCTION Thomas Twining, went against the tide to share his love of tea His passion turned a little-known drink…
1. Group Members Harshad Jangam Bhagyashree Sawant Nikhita Rane Mahesh Neelakantan Sagar Bansal Sunil Gaikwad M 1217 M 1210 M 1232 M 1226 M 1240 M…
1. ADVANCED ADVERTISINGMarketing 2. WHAT EXACTLY IS “MARKETING”? 3. MARKETING Marketing consists of the strategies and tactics, used to identify, create and maintain…
1.ForewordDear Readers,It gives me immense pleasure to bring to you the third issue of e-Globuzz, Jul-Sep10. We hope you likedour previous issue of Jan-Mar10.There are those…
The apple story Apple Inc. Apple Brand Audit Submitted to: Prof.T.N.Swaminathan By: Shambhu Mandal @ PGEXP 13-15, IIMR Brand audit is concerned with the behavioral and psychological…