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1) All of the following are accurate descriptions of modern marketing today, except which one? A) Marketing is creation of value for customers. B) Marketing is customer satisfaction…

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INTRODUCTION 1.1.OUTLINE OF THE PROJECT In the modern world every thing becomes close to everyone because of the improvement in the science & technology and also in the…

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MARKETING COMMUNICATION CHAPTER 9 LEARNING OUTCOMES LOI LO 2 Discuss the role of promotion in the marketing mix Discuss the elements of the promotional mix Describe the communication…

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Introduction Britannia, one of the premier food product company in India. Britannia started as a small biscuit company in 1892 and has grown to a household name. Britannia…

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