BIGBig Idea GroupGroup 5 – MTIAAKASHDEEP - PGP/14/126, AMEYA - PGP/14/004, ARIFUDDIN - PGP/14/014, EMILIA - IE/14/05, GERHARD - IE/14/06, GOUTHAM - PGP/14/143, KUMARESAN…

Different Kinds of Cats

My workshop for @UXBristol 2014. Branding is not about making the logo bigger. Brand is what people say about you when you're not in the room. It’s an idea that you…

Building a world-class brand doesn't happen by chance. It’s a purposeful endeavor that is rooted in the fusion of disciplined, strategic thinking and unencumbered…

My keynote address from Congility 2014. A journey into the basics of brand building and its consequences for all those who work with content and product design.

Chris Reighley presentation at MarketLive Summit 2014 March 24-26, 2014 at the Ritz Carlton in Half Moon Bay, California. Influencing the Online Consumer’s Behavior: The…

On a solution to selective estimation using post selection confidence intervals.

We will conduct a panel at CHI 2014 discussing the opportunities and implications of the coming wave of new analytics that allow individuals' intrinsic traits, such…