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Outline The mandate for effectiveness What makes an ad effective? The world of advertising The five players of advertising The evolution of advertising Chapter 1: Introduction…
Hilkka Jankkila, Principal Lecturer, ROVANIEMI POLYTECHNIC, School of Forestry and Rural Industries Lectures = basic concepts and processes of Marketing ( 3 x 3 h ) Product…
Branding Management What is the brand FIRST A brand is not a logo. SECOND FINALLY A brand is not a product. So what exactly is a brand? A BRAND IS A PERSON’S GUT FEELING…
Chapter 6 DEMAND ESTIMATION QUESTIONS & ANSWERS Q6.1 A linear approximation to the market demand curve for Chevy Trail Blazers assumes a constant marginal effect of changes…
SALES AND DISTRIBUTION MANAGEMENT Unit I: Definition, Objectives and Scope, Role of Sales Management in Marketing Management, Recent trends in Sales Management Unit I: INTRODUCTION…
Sales Management Introduction to Sales Management And Personal Selling Sales - Definition A sale is the pinnacle activity involved in selling products or services in return…
Acknowledgement Praise is to Allah Almighty, the one testing us all at all times and making decisions about what we don’t know and can’t know. Writing this report appeared…
CONCEPT OF SALES MANAGEMENT CONCEPT OF SALES MANAGEMENT 1 | D e b a y a n D u t t a Sales Management Sales management is a business discipline which is focussed on the practical…