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Product and Services Strategy 8-1 What is a Product? Marketing Offer • A PRODUCT is anything that can be offered to a market for attention, acquisition, use, or consumption…

1 A RESEARCH REPORT ON “Impact of sales promotion on consumers, Retailers & Wholesalers-with special reference to Sunsilk shampoo At Bhilai region” Submitted in partial…

SYLLABUS           SYLLABUS  (Regular 2 Years Semester System Program)               MBA  MBA (Regular 2 Years Program)    Biju Patnaik University of Technology, Orissa …

Chapter 12 Communicating Customer Value: Advertising, Sales Promotion, and Public Relations GENERAL CONTENT: Multiple-Choice Questions 1. A company’s total marketing communications…

 Personality:- Personality can be defined as ‘those inner psychological characteristics that both determine and reflect how a person responds to his or her environment’.…

Sales & Distribution Management Compiled By Saud Hussain Module - 1 Module-I: • • • • Definition, objectives, Functions and classification of Sales Management…

Sales force impact on B-to-B brand equity: conceptual framework and empirical test Carsten Baumgarth Department of Marketing, Faculty of Business Administration, Berlin School…

Acknowledgement Praise is to Allah Almighty, the one testing us all at all times and making decisions about what we don’t know and can’t know. Writing this report appeared…

* 10 STEP Marketing Plan for Mitsubishi Mirage Mimosa O. Sto.Domingo October 2013 This 10 Step Marketing Plan is part of the mandatory requirements of Prof. Remigio Joseph…