© 2010 ExactTarget2 INTRODUCTION Email marketing isnât new. When it comes to making headlines in marketing newsletters and at industry events, emailâs not typically…

© 2010 ExactTarget2 INTRODUCTION Email marketing isnât new. When it comes to making headlines in marketing newsletters and at industry events, emailâs not typically…

3 BRAVE N E W W O R L D 'Youth media', business conglomeration and post-Fordism The word 'teenage' was coined as a marketing term in the Fifties, so it's…

Britain's love of chocolate shows no sign of abating, as the Grocer reported on our recent poll, if shoppers were allowed just one treat, a third would choose chocolate.…

INTERGENERATIONAL DIFFERENCES IN RESPONSES TO MARKETING STIMULI STP MARKETING MARKET SEGMENTATION •Identify segmentation variables and segment the market •Develop profiles…

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1. HEALTH INNOVATION FRONTIERS MAY 2013 Did you know that by 2018, the  50+ population is forecasted to spend almost $100 billion, out of pocket, on healthy living solutions?…

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1. The Golden Economy: the consumer marketplace in an ageing society David Sinclair Head of Policy and Research – ILC-UK 2. Methodology Literature review Previously unpublished…

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