Presentation made at the Doctoral Forum at the University of South Africa, Pretoria - March 2009

Forrester Research, Inc., 60 Acorn Park Drive, Cambridge, MA 02140 USA Tel: +1 617.613.6000 | Fax: +1 617.613.5000 | www.forrester.com Seven Steps To Successful Customer…

Joy Ward, Qualitative Research Lead at Spitzer and Boyes LLC provides a great description of qualitative market research and how it differs from quantitative analysis and…

Design and Innovation Audit Team assignment

RedQuanta is a new-gen mystery audit firm in the country. We aspire to be the partner of choice to every organization who has the customer at the core of their business;…

GARTNER MARKET RESEARCH PRIMER Contents I. INTRODUCTION ......................................................................................................... 1 Why a…

1. BEYOND CUSTOMER SERVICE How Mystery Shopping Programs Can Boost Your Brand & Your Bottom Line 2. The Customer’s Experience With Your Business…Must Be Managed!What…

1. CUSTOMER EXPERIENCE HOW MUCH ARE YOU WORTH? WE CAN TELL, TO MAKE YOUR COMPANY BETTER IN THE EYES OF YOUR CUSTOMERS. 2. MYSTERY SHOPPING a quality service for quality in…

1. Taking the Mystery Out Of Mystery Shopping Created for the MSPA by Mark Michelson. 1 st MSPA President MSPA Hall of Fame Inductee 2. What Is Mystery Shopping? Mystery…