A look at how the business partnership between client and agency has been more shaped by the media and business model, than advertising proposition. Keynote at National eMedia…

A study of how newspapers and broadcasters in the UK and US are responding to a wave of participatory social media, and a historic shift in control towards individual consumers.…

Step by step walkthrough of an integrated campaign to help you build new audiences and grow your business.

Social Media for large, global B2B companies Social Media as a part of Corporate (Online) Marketing Communications Index  Introduction  Social media & the changing…

WORKING PAPER e rise of social media and its impact on mainstream journalism: A study of how newspapers and broadcasters in the UK and US are responding to a wave of participatory…

In the decade-plus since the BRIC moniker was coined, the expectation that Brazil would emerge as a robust new market for brands has been borne out. Yet many international…

A simple guide to help grownups understand what it means to be media literate in the 21st century. Accompanies the CyberWise Guide to Media Literacy video at http://www.cyberwise.org

1. Rex Briggs Principal Marketing Evolution 2. “ When I point,look where I point,not at my finger.” Warren McCulloch, noted neurophysiologist and father of computational…

1. our approach to emerging media © 2009, m strategies inc. All Rights Reserved. 2.Over the past 15 years, traditional media as we know has changed.Newspapers, once the…

1. IT Markets and Media in Germany Munich, September 2011 2. Agenda The German Economy – Trends and Facts The German IT Market The IT Media Landscape in Germany 3. The…