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Agenda setting theory The Agenda-setting theory is the theory that the mass-news media have a large influence on audiences by their choice of what stories to consider newsworthy…

Documents McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. Slide 1 SOCIOLOGY Richard.....

Slide 1McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. Slide 1 SOCIOLOGY Richard T. Schaefer The Mass Media 7 Slide 2 McGraw-Hill © 2007 The McGraw-Hill…

Documents McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.

Slide 1McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Slide 2 McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 7 THE MASS…

Documents Chapter Two: Media Theory. Media economics Economies of Scale Mass production and distribution ...

Chapter Two: Media Theory Media economics Economies of Scale Mass production and distribution First copy costs Low marginal costs Ownership patterns What is the market structure?…