Pavel Lebedev presentation about Social media research on Esomar Best of Russia 2014

What is Media Psychology? Pamela Rutledge, PhD, MBA January 2010 The last half century has seen an explosion of new media that has transformed our society How do we understand…

1. Media in World Politics 3 “Media Effects” 2. Key Points  Importance of studies of 'media effects'  Identify different types of effects  Appreciate…

1. Media in World Politics 2 Defining MASS MEDIA 2. Outline  Medium/Media?  Group - Crowd - Public - Mass  4 Big Themes  Macro-models  Feedback 3. 'medium'…

1. Cultivation Theory 2. Cultivation Theory • Developed by George Gerbner in the late 1960s, it represented a shift from the limited effects paradigm of Paul Lazarsfeld…

1. Persuasive Writing 2. We are PR Professionals PR writers are advocates in the marketplace of public opinion We must use persuasive techniques that are Truthful Socially…

1. Effects and Audiences 1 2. The Imagined Reader Breakfast cereal Car Holiday destination Fast food Furniture TV show Music Pet 3. Audience Research► Producing data from…

1. Violence in Video Games 2. Which came first the chicken or the egg? Which comes first? “Can aggressive and violent behavior be attributed to violence in video games?”…

1. POLITICAL ECONOMY MECM10003, WEEK FOUR, LECTURE TWO 2. POLITICAL ECONOMY… - Or, „how the economy is political.‟ - Or, „how does ownership of things have an effect…

Models of the Communication Process Abstract We teach the same models of communication today that we taught forty years ago. This can and should be regarded as a mark of…