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Education La estructura de la publicidad y promoción

1.3Organizing for Advertisingand Promotion: The Role of Ad Agencies and Other MarketingCommunication OrganizationsMcGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies,…

Marketing Advertising automation

1.Advertising Automation1 12. Media buying is traditionally, a time consuming manual process.Agency folks: Do you have traffic for a FMCG campaign?Publishers / Ad networks:…

Business How to Spend the Minimal Effective Amount on Marketing

1. CFOs:How to Spend theMinimal EffectiveAmount on MarketingCFOs have access to rich data and reliable metrics formanaging business performance in real or near-real time.Inventory…

Marketing Case Study: SEO Tactics Used to Increase Presence in and Achieve Domination of Organic Search...

1. Using SEO Tactics to Increase Presence in Organic Search Results A CASE STUDY BY ANNA SEACAT 2. Anna Seacat started her career in a traditional marketing agency, where…

Technology Sean Finnegan - Presentation

1. Hello! 2. Start with a simple human truth….Its never been a harder time to be a clientHarder to connect with consumersRapidly changing marketsIncreased Accountability…

Business A Brief History of BrandHive

1. A Brief Hist ry of BrandHive 2. 1997 The natural products and dietary supplement industry is young, but gaining traction 97’ 98’ 99’ 00’ 01’ 02’ 03’ 04’…

Business Case study - improving marketing ROI at Universal Music through Artificial Intelligence

1. 1 2. About Universal Music ♫ Global music market leader:♯ 6 of the global 10 best selling tracks in 2009♯ market share 27% in 2008♫ Market leader in four of the…

Technology LiveIntent: Email is No Longer About Sending Email

1. Email is No Longer About Sending Email @MattKeiser @LiveIntent 2. • Email is Everywhere Your Customers Are… and You’re Not •…

Marketing Digital marketing 101

1. Digital Marketing 101November 5th, 2014 2. Why is digitalmarketingimportant? 3.  Supports an integrated approach Reinforces branding and differentiation Expands…

Documents 3Steps_toDigitalMediaBuying-1

1. 3 STEPS TO SUCCESSFUL DIGITAL MEDIA BUYING AdClarityM E D I A I N T E L L I G E N C E 2. Are you an online marketer who needs to open up new lead generation channels……