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Business Kotler Keller 02

1. Developing MarketingStrategies and Plans 2 2. Developing MarketingStrategies and Plans A strategy is a theory about how to gain competitive advantages. A good strategy…

Education Mkt530 chapter2

1. Developing MarketingStrategies and Plans 2 2. Developing MarketingStrategies and Plans A strategy is a theory about how to gain competitive advantages. A good strategy…

Documents Chapter 1: Introduction to Marketing Planning Presentation © 2005 Marian Burk Wood - all rights...

Slide 1 Chapter 1: Introduction to Marketing Planning Presentation © 2005 Marian Burk Wood - all rights reserved 1-1 Slide 2 What is a marketing plan for?  To summarize…