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The Marketing Environement The Marketing Environment Adeel A. Siddiqui Omair Abbas Institute of Business Management Roadmap: Previewing the Concept The environmental forces…

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Marketing Management Unit 4 Unit 4 Understanding the Marketing Information Systems (MIS) Structure: 4.1 Introduction Learning Objectives 4.2 Characteristics of MIS 4.3 Benefits…

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CHAPTE R 15 DESIGNING AND MANAGING VALUE NETWORKS AND CHANNELS LEARNING OBJECTIVES After reading this chapter, students should:      Know what is a marketing…

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2007 GLOBAL MARKET OFFERINGS By, Maaz Khalid and Ahsan Faheem Subject Teacher, Mr. Nadir Ali Kolachi Bahria University Karachi Acknowledgement In the name of “Allah”,…

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Today’s Topic: The Marketing Function What it is; why it matters; and how technologists can interact with, support, and add value to it Today’s Agenda    …

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Distribution Channels Distribution Channels  A set of interdependent organizations (intermediaries) involved in the process of making a product or service available for…