Documents International Business C11

INTERNATIONAL BUSINESS CHAPTER 11: MARKETING STRATEGY 1 Presenter: Nguyen Thanh Huong CONTENTS Active learning case: Volkswagen in the US market International marketing:…

Documents Marketing Strategy

Slide 11.1 Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009 Slide 11.2  International marketing: the process of…