Most start-up companies begin with what they think is a brilliant idea and they immediately jump to building the product, and most of these products suck. Established companies…

How to Achieve Business Success @ WCIT 2014: Ten Keys to Creating and Marketing Successful Global Products & Services Presented by: Tom Evans The Lûcrum Group May…

Going from Messaging Nightmare to Messaging Delight - How to Create a Powerful Messaging Platform Tom Evans CompellingPM @compellingpm Copyright 2013. The Lûcrum Group,…

Good Product Manager/ Bad Product Manager Tom Evans CompellingPM @compellingpm Copyright 2014. The Lûcrum Group, Inc. 1 âBeing a good product manager is so hard that…

What is a Go-to-Market Strategy & How to Create One? Tom Evans CompellingPM @compellingpm Copyright 2013. The Lûcrum Group, Inc. 1 Poll Question 1 Does your company…

HOW TO CREATE PRODUCTS THAT CUSTOMERS REALLY WANT TO BUY! © Copyright 2012 to 2013, The Lûcrum Group, Inc Tom Evans The Lûcrum Group @napkintorevenue www.napkintorevenue.com…

Cómo Crear Productos Que No Sean Una Porqueria! A Discovery Process for Creating Great Products Tom Evans The Lûcrum Group @napkintorevenue www.napkintorevenue.com…

What is a Go-to-Market Strategy & How to Create One? Tom Evans CompellingPM @compellingpm Copyright 2013. The Lûcrum Group, Inc. 1 What is a Go-to-Market Strategy…

Copyright 2012 - LÛCRUM MARKETING 24 Key Practices for Creating and Delivering Globally Competitive Products & Services Presented by: Tom Evans Lûcrum Marketing January…

1. All The Responsibility But No Authority. Get Over It And Lead! Tom Evans @compellingpm Copyright 2013. The Lûcrum Group, Inc. 2. Challenge Responsibility for products…