1. The Marketing Environment Chapter 4Chapter 4 2. Objectives Know the environmental forcesKnow the environmental forces that affect the company’s abilitythat affect the…
Slide 14 - 0 Today 9:30 to 10:50 Check your group # -- are you in a group? If not – you need to get in one Simulation information Finish Seinfelds Soup Nazi Notice –…
Slide 1 The Marketing Environment Chapter 4 Slide 2 4 - 1 Objectives Know the environmental forces that affect the company’s ability to serve its customers. Realize how…