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Marketing Cannes Lions Young Account Planners Academy - The Day in Quotes - Day 2 (June 16th 2014)...

Including quotes from: Jim Stengel, James Hurman, Scott Belsky, Yves Behar, PJ Pereira, Spike Jonze, Gaston Legorburu, Joanna Coles, Sarah Jessica Parker, Ben Essen &…

Business Nurun Branded Entertainment

P&Project & Date Branded Entertainment in the Digital Age Yves Rocher : Plan de contacts Digital Strategy Pepsi Mentos Yves Rocher : Plan de contacts Digital Strategy…

Business The Future Of Advertising

1. Future advertising Christian van den Berge [email_address] 2.   3. Not about: Web 2.0 Advertisement 2.0 Consumer 2.0 Marketing 2.0 Communication 2.0 Business 2.0 Identity…

Presentations & Public Speaking The relationship between ‘brand purpose’ and ‘brand communication’

1. PURPOSE Its relevance, meaning and the opportunity it presents us Ian Rumsby, Weber Shandwick Asia Pacific 2. “If you’re still seeing our business essentially as a…

Documents Content 2.0

Content 2 Content 2.0 How inspiring content engages customers in an age of infinite change Hello and welcome to Content 2.0. We created this booklet because branded content*…

Technology Nilkas Lilja - Mainontapäivä 2013

1. Why Sweden is 10 years ahead of everyone else 2. Why Finland is 10 years ahead of everyone else 3. Mikä mättää? 4. “Having a personal relationship with agency creative…

Business Purple: Purpose + People (MSLGROUP's Citizenship Offering)

1. PurPle (Purpose + People)
MSLGROUPʼs citizenship offering# 2. What is PurPle?# 3. PurPle: Purpose + People#PurPle (Purpose + People) is MSLGROUPʼs global offering…

Technology The Disruption Briefing

1. (A story of huge risks and huge opportunities) The disruption briefing. Steve Sponder, Chief Digital Officer, Lawton Communications Group @stevesponder   //   blog.stevesponder.com …