A document that looks at successful and not so successful sponsorships and activation in music and sport, by banks and financial institutions. The document includes the opinion…

We used to go to music festivals with a packet of Rizla and wellies. Now we take smartphones, and some even take i-pads. And if you aren't at a festival, you still can…

Social,  Sport  &  Entertainment   What  next  in  2012?   #Jezmond  (400  SoMe  campaigns,  2billion  engagements)  ©  Havas  Sports  &  Entertainment…

Social media â beyond fans and likesâ after heavy flirting with social media in 2011 brands will go beyond merely looking at likes and fans, and start caring more about…

1. los partidos del Mundial en España tuvieron cerca de 171 millones de contactos en TV Contactos Aud. Media Rating Share Emisiones (000) (000) medio (%) medio (%) C+ 14…

1. Sport Sponsorship in SpainSport Sponsors WalletsSnap Shut in DownturnExecutive Summary Few things in life generate as much passion as sport. It is capable of mobilizing…

1. IE Business School March 18, 2015 Sports Industry The Sports Management Club wants to thank you all for coming to our event on Thursday. We hope that we will develop a…