„You don‟t see people tattooing Yamaha on their bodies‟ Consumer T-shirts saying “ I rather push a Harley than drive a Honda‟ Harley Captures 23 % of…
A STUDY TO INDICATE THE IMPORTANCE OF CONSUMER BASEDBRAND EQUITY ON CONSUMER PERCEPTION OF BRAND (A CASE OF FOOD VENDORS ENTERPRISES) Master Thesis in Business Administration…
Preface This report focus on KFC marketing strategies, its marketing environment , demographic factor ,marketing factors. We designed a report to provide a brief description…
1. Major Factors Influencing Buying Behavior Culture Culture Subculture Social classSocial reference grp family role and status 2. Major Factors Influencing Buying Behavior…
1. In what ways do consumers stray from deliberative, rational decision making. 2. Moderating effects on consumer decision making - 3. 1. Low involvement consumer decision…