ETHICAL ISSUES IN MARKETING Introduction: Marketing, in contemporary times, has seen a tumultuous change in the way it's conducted in developing countries. The oft cited…
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PROJECT REPORT ON GREEN MARKETING A Project Report submitted in partial fulfillment of the requirements for the award of the degree of Masters of business administration…
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Del libro Publicidad, promoción y comunicación integral en marketing. de los autores Clow y Baack. Estas presentaciónes normalmente son de apoyo para el profesor, pero…
Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide Author(s): Terrence H. Witkowski Reviewed work(s): Source: Journal of Public…