Rand Fishkin's presentation on the application of skepticism in web marketing.

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Slide 1 Process Creation1 PROCESS CREATION Ref: Seider, Seader and Lewin (2004), Chapter 3 Slide 2 Process Creation2 Schedule - Process Creation  Preliminary Database…

Press Advertising - Radio Times Christmas Issue Reason for advertising: Good brand awareness during a key booking period when the new Guide is historically launched. Response…