Svend Hollensen GLOBAL MARKETING 4th Edition Lecture by Ewa Baranowska-Prokop, Ph.D. Initiation of internationalization Learning objectives Discuss the reason why firms go…

The Banyan Tree: branding the intangible Jochen Wirtz Jochen Wirtz is an Associate Professor of Marketing and Academic Director of the UCLA – NUS Executive MBA Program…

P&Project & Date Branded Entertainment in the Digital Age Yves Rocher : Plan de contacts Digital Strategy Pepsi Mentos Yves Rocher : Plan de contacts Digital Strategy…

Scarlett SourceCon2011.pptx Components of a Successful,  Sustainable Sourcing Func6on ‐  Evolu&on of Dell’s Sourcing Team  Presented by:  Scarleon + Acquisi>ons =  …

Global Mktg. Capabilities Presentation - April 2010

Bec doms ppt @ global marketing

An overview of what Dell is about - our purpose and mission, our commitment to our customers, our leadership across various areas including global community giving, our analysis…

Presentation shared by @StuartHatDell and @Kerryatdell in a London Social Media Leadership Forum event. A very interactive session held in London today.

We know that the social channels offer a myriad of opportunities to reach existing and new customers. Imagine a company where participation in social marketing is a requirement…