Slide 1 Chapter 5 Creating and Sustaining Competitive Advantages Slide 2 Topics Generic strategies Generic strategies and a firm’s relative power vis-à-vis the five forces…
Slide 1 Chapter 3 Assessing the Internal Environment of the Firm Slide 2 3-2 Agenda Process of internal analysis The primary and support activities of a firm’s value chain.…
Slide 1 Chapter 4 Recognizing a Firm’s Intellectual Assets Slide 2 Topics Why should we care about knowledge management? Attracting, developing and retaining human capital.…
Slide 1 C HAPTER 4 Cost Advantage Slide 2 T ATA ’ S NANO S TRATEGY (O PENING M INICASE ) 1.What Markets Served 2. What Unique Value (why Tata wins with customers) 3. What…