University of Malaya Faculty of Business and Accountancy Graduate School of Business Master of Business Administration ___________________________________________ CMGB 6101…
IMC CAMPAIGN PAPER COMPANY: NIKE Overview Nike was founded by a desire to strive for the best. In 1955 Phil Knight was an athlete running track for Bill Bowerman, and together…
#DG2EM 2 #DG2EM The Definitive Guide to Event Marketing Table of Contents Why Should I Read the Definitive Guide to Event Marketing? Why Include Events in Your Marketing…
INTRODUCTION Table of Content 1. INTRODUCTION 6 1.1 CONCEPTUAL FRAMEWORK 8 1.2 PROBLEMS ASSOCIATED WITH TRADITIONAL MEDIA 12 1.3 RELATIONSHIP BETWEEN EVENT MEDIA AND 5P’s…
Slide deck from September 22, 2010 webinar "From Simmer to Sensational: Creating Exhibitor and Sponsor Programs that Delight" with speakers Michael Hatch, Fantail…
Del libro Publicidad, promoción y comunicación integral en marketing. de los autores Clow y Baack. Estas presentaciónes normalmente son de apoyo para el profesor, pero…
Leslie Vickrey, President and Founder of ClearEdge Marketing, examines today’s top 5 most successful marketing approaches, from social media and target account campaigns…
Each year, almost 1,000 event marketing executives gather at the Event Marketing Summit (#emslive) to hear emerging trends, best practices, and insights from leading brands.…
Much like the trade show and events industry, the business of craft brewing has gone through major transformations over the past couple of decades. Here are 6 lessons trade…