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University of Malaya Faculty of Business and Accountancy Graduate School of Business Master of Business Administration ___________________________________________ CMGB 6101…

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IMC CAMPAIGN PAPER COMPANY: NIKE Overview Nike was founded by a desire to strive for the best. In 1955 Phil Knight was an athlete running track for Bill Bowerman, and together…

Business Definitive guide to event marketing

#DG2EM 2 #DG2EM The Definitive Guide to Event Marketing Table of Contents Why Should I Read the Definitive Guide to Event Marketing? Why Include Events in Your Marketing…

Documents 24687200 event-marketing-project

INTRODUCTION Table of Content 1. INTRODUCTION 6 1.1 CONCEPTUAL FRAMEWORK 8 1.2 PROBLEMS ASSOCIATED WITH TRADITIONAL MEDIA 12 1.3 RELATIONSHIP BETWEEN EVENT MEDIA AND 5P’s…

Education Proactive Feedback Strategies in Online (and Offline) Teaching

Proactive Feedback Proactive Feedback Strategies ! ` Combining Objective and Subjective Criteria to Provide Constructive Student Criticism ! Rubrics Gone Wild Robo-Grading…

Business From Simmer to Sensational Webinar Slide Deck

Slide deck from September 22, 2010 webinar "From Simmer to Sensational: Creating Exhibitor and Sponsor Programs that Delight" with speakers Michael Hatch, Fantail…

Education Capítulo 13 Clow y Baack

Del libro Publicidad, promoción y comunicación integral en marketing. de los autores Clow y Baack. Estas presentaciónes normalmente son de apoyo para el profesor, pero…

Business Marketing for Where You Want to Be – 5 Proven Ways to Get Leads & Grow

Leslie Vickrey, President and Founder of ClearEdge Marketing, examines today’s top 5 most successful marketing approaches, from social media and target account campaigns…

Marketing Top 10 Takeaways From #emslive

Each year, almost 1,000 event marketing executives gather at the Event Marketing Summit (#emslive) to hear emerging trends, best practices, and insights from leading brands.…

Business What Can Event Marketers Learn from the Craft Beer Industry?

Much like the trade show and events industry, the business of craft brewing has gone through major transformations over the past couple of decades. Here are 6 lessons trade…