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Business Benchmarking Digital Marketing Strategy

10 questions to assess an organisation's digital marketing strategy capability. Presented to Omniture EMEA 2009 conference, April 2009.

Data & Analytics Improving pharmaceutical marketing using big data solutions

A presentation for SMi Big Data in Pharma conference, London, 12-13th May 2014. Slides herein contain most content shown on stage.

Business Internet Statistics Compendium

The European Internet Statistics Compendium is a comprehensive collection of the most recent statistics and market data publicly available on online marketing, e-commerce,…

Business E-Mail Beats Out Social Media in Marketers' ROI Assessments

A March 2012 study indicates that marketers believe email has superior ROI to social media.

Business UK Affiliate Census 2009

http://econsultancy.com/reports/affiliate-census The UK Affiliate Census 2009, which is backed by Affiliates4U and the leading affiliate networks, is the most detailed study…

Marketing Oracle Customer Advisory Board Presentation, Napa, February 2014

The Makings of the Modern Marketer April 3, 2014 Charlene Li, Founder and Analyst Andrew Jones, Analyst This was once the scale of a customer relationship Today it’s not…

Business Smart social for_business

20 Jan 2011 Peter Abraham Director Econsultancy Peter.abraham @ econsultancy.om Linkedin Twitter peterjabraham SMART Social for business Content Creation Clinic Tools &…