Data from social media is useless unless it helps you make positive improvements and decisions that have a measurable impact. Unfortunately, dealing with data is like trying…

With today’s customers actively engaging in social media, the world of marketing and customer service has fundamentally changed. Customers control the conversation and…

A myriad of reports and reasons published over the past few years have supported predictions that 2014 is going to be the year of video for fueling content marketing strategies.…

The modern customer is smart, engaged, and has already researched your product and you. They are well connected, and present on many different channels and platforms. So…

Engaging Employee Advocates: How Electronic Arts is Activating Employees to Amplify the Brand’s Message

Increasingly, people are using digital in every aspect of their life. Good or bad customer service? Consumers share about their experience on Twitter. Horrible food? They…