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Building customer relationships Building Customer Relationships Relationship Marketing Relationship Value of Customers Customer Profitability Segments Relationship Development…

Documents Profiling Contemporary Marketing Practice Jaqueline Pels, Universidad Torcuato Di Tella 1- Overview....

Slide 1 Profiling Contemporary Marketing Practice Jaqueline Pels, Universidad Torcuato Di Tella 1- Overview 2- Cross-National Results 2000 3 - Incorporating e-Marketing 4…