CUSTOMERS SATISFACTION LEVEL IN COMPACT CAR SEGMENT WITH SPECIAL REFERENCE TO MARUTI Project of Marketing Research By: Faizan Ahmad INSTITUTE OF MANAGEMENT STUDIES LAL QUAN,…
1. CUSTOMER SATISFACTION 2. Definition: What is the meaning of the wordCUSTOMER? *He is the person(or the group of persons)who has a need and want to satisfy his needs. 3.…
Customer retention INTRODUCTION Customer Retention is the activity that the selling organization undertakes to reduce customer account defections. The success of this activity…
Carlos Escario and John Hextall >>Supply Chain Solutions that Deliver Client Retention South Africa, September 2001 Learning Points Why is customer retention important…