Fluent, the Social Influence Marketing report from Razorfish, introducing the SIM Scores of 5-6 brands in 4 industries (Net Sentiment for the Brand / Net Sentiment for the…
CHAPTER 5 MANAGING MARKETING INFORMATION MULTIPLE CHOICE QUESTIONS 1. In 1985, Coca-Cola made a major marketing blunder by dropping their flagship brand (Coca-Cola) in favor…
1 introduction to closed-loop marketing An introduction to Closed-Loop Marketing How to Close the Loop Between Marketing & Sales Website Design & Development Inbound…
BUSINESS MODEL CANVAS What’s a CANVAS? It’s a useful tool created to express a BUSINESS MODEL in an effective way… First introduced by Alex Osterwalder “Business…