This slide show includes all the course contents for the subject of Services Marketing.

1. Contact: +923006641921 Usman Waheed 1 SM BELTEI INTERNATIONALBELTEI INTERNATIONAL UNIVERSITYUNIVERSITY Faculty of BusinessFaculty of Business AdministrationAdministration…

1. MBA@GIT http://www.mba.git.edu. © Prof. Prasad Kulkarni, Gogte Institute of Technology, Belgaum. [email protected]. MBA@GIT http://www.mba.git.edu. © Prof. Prasad Kulkarni,…

Customersâ Roles in Service Delivery The Importance of Customers in Service Delivery Customersâ Roles Self-Service TechnologiesâThe Ultimate in Customer Participation…

Slide 1 13 Chapter Customers’ Roles in Service Delivery  The Importance of Customers in Service Delivery  Customers’ Roles  Self-Service Technologies—The Ultimate…

Slide 1 Customer’s Role in Service Delivery Slide 2 Creating Value By participating in the service delivery process, customers create value for themselves By participating…