Marketing ROI – the process of measuring and managing marketing’s financial return on investment – is a critical priority for Chief Marketing Officers who are under…
IBM Telecommunications Industry Cloud Computing White PaperBecoming a cloud service provider:The evolution of communications service providers 2 Cloud computing for retail…
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PRESENTED BY! #C2C14! How To Use Buyer Personas! Creating Content That Matters! #C2C14! Introduction! Tony Zambito! § Former VP Sales and VP Marketing! § At…
1 #brandwatchtips Webinar/ Bigger Than Marketing: How Social Insights Can Revolutionize Customer Experience CMO, Brandwatch [email protected] Will McInnes Analyst, Forrester…
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