1. Customer FocusCustomer Focus was identified as the single mostimportant differentiator between the best and theworst companies in an industry in a survey of 100+senior…
1. Customer Relationship Management A Databased Approach V. Kumar Werner J. Reinartz Instructor’s Presentation Slides 2. Chapter One CRM,Database Marketingand Customer…
1. Lunch Session Stephane Vermeiren - Rabobank Caroline Vervaeke 2. The 3 main services of The House of MarketingTemporary Marketing SupportMarketing ConsultancyMarketing…
1. BIG DATAWhat ?IssuesBusiness OpportuniesHow ? 2. Definition big data consists of datasets that grow so large that they becomeawkward to work with using on-hand database…
1. garethcase.com HOW BEST TO BUILD A DYNAMIC AND EFFECTIVE B2B MARKETING TEAM #TheEvidence March 20th 2014 2. FYI – I GOT THE MEMO PETE 3. garethcase.com @gareth_case…
1. An interview withMarkus Nordlin CIO of Zurich InsuranceTransform to the power of digital 2. Markus Nordlinhas helped to free up resources, which can be reinvested to achieve…
1. Eyes wide shut Global insights and actions for banks in the digital age Findings from PwC’s Global Digital Banking Survey www.pwc.com/banking 2. Contents 03 Foreword:…
1. Customer centricity 2. No Silver Bullet 3. It is hard, the struggle & the journey… 4. Product-centric Customer-Centric Client success story – Transformation…
1. The Bridge to Our Customers Customer Delight 2. Objectives Understand the importance of Customer & Customer Service Identify Internal & External customers Understand…