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Business Customer Relationships: Business Strategy for Competitive Advantage

1. Customer FocusCustomer Focus was identified as the single mostimportant differentiator between the best and theworst companies in an industry in a survey of 100+senior…

Business Chapter 1: CRM, Database Marketing and Customer Value

1. Customer Relationship Management A Databased Approach V. Kumar Werner J. Reinartz Instructor’s Presentation Slides 2. Chapter One CRM,Database Marketingand Customer…

Marketing Lunch session 3

1. Lunch Session Stephane Vermeiren - Rabobank Caroline Vervaeke 2. The 3 main services of The House of MarketingTemporary Marketing SupportMarketing ConsultancyMarketing…

Technology Big data datacrunch

1. BIG DATAWhat ?IssuesBusiness OpportuniesHow ? 2. Definition big data consists of datasets that grow so large that they becomeawkward to work with using on-hand database…

Marketing How Best to Build a Dynamic and Effective B2B Marketing Team - The Evidence

1. garethcase.com HOW BEST TO BUILD A DYNAMIC AND EFFECTIVE B2B MARKETING TEAM #TheEvidence March 20th 2014 2. FYI – I GOT THE MEMO PETE 3. garethcase.com @gareth_case…

Business Purple: Purpose + People (MSLGROUP's Citizenship Offering)

1. PurPle (Purpose + People)
MSLGROUPʼs citizenship offering# 2. What is PurPle?# 3. PurPle: Purpose + People#PurPle (Purpose + People) is MSLGROUPʼs global offering…

Business An interview with Markus Nordlin CIO of Zurich Insurance

1. An interview withMarkus Nordlin CIO of Zurich InsuranceTransform to the power of digital 2. Markus Nordlinhas helped to free up resources, which can be reinvested to achieve…

Economy & Finance Eyes wide shut: Global insights and actions for banks in the digital age

1. Eyes wide shut Global insights and actions for banks in the digital age Findings from PwC’s Global Digital Banking Survey www.pwc.com/banking 2. Contents 03 Foreword:…

Education Driving Customer-Centricity with Incremental Innovation

1. Customer centricity 2. No Silver Bullet 3. It is hard, the struggle & the journey… 4.  Product-centric  Customer-Centric  Client success story – Transformation…

Business About good customer_service_170

1. The Bridge to Our Customers Customer Delight 2. Objectives Understand the importance of Customer & Customer Service Identify Internal & External customers Understand…