26 topline marketing strategies to launch a new brand, product or service. Includes a 1 page summary outlining the pros and cons of each approach as well as best in class…
A presentation I gave internally at our agency last week (3/21/08) for our monthly "What's Next" lunches. Quick background on these lunch sessions: Each month,…
I know that you are use to see my best viral video every friday but I decided to publish this presentation on a monday. We already are at the end of the year and as you might…
I love marketing. I hate marketing.Marketing can be annoying as hell. But it can also be meaningful and authentic. It can do nice things. Even good things. The brand utility…
here is my (low res) presentation from the planning-ness conference in SF: http://planningness.com/ big thank you to mark lewis & his team for putting together such a…
2011 was the year in which 'power to the people' became real. Arab spring, London riots and occupy wall street are just a few examples where we have seen the power…