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Business 26 Product Launch Strategies

26 topline marketing strategies to launch a new brand, product or service. Includes a 1 page summary outlining the pros and cons of each approach as well as best in class…

Business What's Next In Marketing & Advertising

A presentation I gave internally at our agency last week (3/21/08) for our monthly "What's Next" lunches. Quick background on these lunch sessions: Each month,…

Business Web 2.0 Business Models

A look at some ways to make money with a Web 2.0 approach to business

Business BEST DIGITAL CAMPAIGNS 2011 by gregory pouy

I know that you are use to see my best viral video every friday but I decided to publish this presentation on a monday. We already are at the end of the year and as you might…

Business Social Influence Marketing Trends for 2010

Here are my top Social Influence Marketing Trends for 2010. Important trends and strategies to consider for your brand

Business A useful guide to the brand utility

I love marketing. I hate marketing.Marketing can be annoying as hell. But it can also be meaningful and authentic. It can do nice things. Even good things. The brand utility…

Business How to create advocacy and conversation, Planning-ness 2009

here is my (low res) presentation from the planning-ness conference in SF: http://planningness.com/ big thank you to mark lewis & his team for putting together such a…

Business Power to the people

2011 was the year in which 'power to the people' became real. Arab spring, London riots and occupy wall street are just a few examples where we have seen the power…