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Small Business & Entrepreneurship Why Your Small Business Should Be Blogging

An important part of your social media marketing strategy should be the creation of content to share with your audience on social channels. If this content is useful, your…

Marketing Elevate Your Content Marketing With These Six Powerful Platforms

Content marketing vendors like Newscred, Contently, Percolate, SocialFlow, OneSpot and Outbrain can help marketers elevate their content marketing game.

Business 50 Inspirational Marketing Quotes

As 2013 comes to a close, all us content marketers are busy compiling our year end lists, aren’t we? It’s a great time to look back at the past 12 months, and reflect…

Business How to Write Killer Blog Posts

#CPFC13 presentation covering a systematic approach to blog post ideation, structure, SEO, and more.

Marketing 13 Tips for Publishing Content

Publishing content online isn't quite as easy as hitting the publish button. With millions of pieces of content being 'published' daily, how do you make sure…

Marketing The Role of Content in the Future of Marketing

The Content Marketing Imperative: The Role Of Content In The Future of Marketing The emergence of the digital, social and mobile web has dramatically changed the way we consume…

Business The Content Strategy of Thought Leadership

Many companies today strive to be “thought leaders,” but only a select few truly live up to that aspiration. Thought leadership requires a unique point of view, the ability…

Business Content strategy for library websites

Content strategy workshop for LACONI, an association of 150 Chicago-area libraries, given September 20, 2013. Comprehensive look at content strategy goals, opportunities,…

Business Does Your Content Work for People? Essentials for Evaluating Your Client's Content

Does your content work? It's a simple question. But, getting the answers can be a complex chore. Learn the essentials of assessing whether your content, or your client's…

Business What's Next In Marketing & Advertising

A presentation I gave internally at our agency last week (3/21/08) for our monthly "What's Next" lunches. Quick background on these lunch sessions: Each month,…