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JWT: 10 Trends for 2014 - Executive Summary
Business JWT: 10 Trends for 2014 - Executive Summary

In our ninth annual report, we see how consumers are both welcoming and resisting technology's growing omnipresence in our lives. For many, technology serves as a gateway…

Social Media Crisis Management
Business Social Media Crisis Management

'Keep Calm & Deal With It' outlines We Are Social's 3As approach to preparing for and handling negative issues in social media, from simple complaints…

's INTERNET OF CARING THINGS
Technology 's INTERNET OF CARING THINGS

Time to think beyond the ‘Internet of Things’. Consumers are embracing a network of connected objects that actively care for their physical and mental wellbeing, homes,…

The Future Of Ownership: How The Sharing Economy Will Change The Way We Live
Business The Future Of Ownership: How The Sharing Economy Will Change The Way We Live

The traditional narrative of amassing material goods and personal ownership is changing. Driven by economics, a desire for experiences, the dematerialization of reality and…

America in 2014-What's Going to Matter to Marketers
Business America in 2014-What's Going to Matter to Marketers

How America looks in 2014- the key themes in society, culture and marketing that are relevant to brands and brand marketers. A deck to hack and remix

Agency 2.5
Business Agency 2.5

Some of the key concepts from Ignition's workshop "Agency 2.5: How Agencies Are Transforming for the Future." The complete workshop is available by contacting…

A useful guide to the brand utility
Business A useful guide to the brand utility

I love marketing. I hate marketing.Marketing can be annoying as hell. But it can also be meaningful and authentic. It can do nice things. Even good things. The brand utility…

Advertising Psychology
Technology Advertising Psychology

Andreea Dicu (slide design) Carmen Neghina Probably my best presentation so far. An insider's view into advertising.