Documents Brand Concepts Maps

DEBORAH ROEDDER JOHN, BARBARA LOKEN, KYEONGHEUI KIM, and ALOKPARNA BASU MONGA* Understanding brand equity involves identifying the network of strong, favorable, and unique…

Documents On Target

1. 2OUR GOAL:Provide a snapshot of radio’scapabilities in 2011 and into the future 2. 3RADIO• On Air– A mass medium capable of easily delivering your message to many…