Documents Chpt 006 - Integrated Marketing Communication Strategy and Management

Chapter 6 Integrated Marketing Communication Strategy and Management In this chapter, you will learn about… 1. Integrated Marketing Communication (IMC) Strategy Framework…

Documents Chapter 06

Chapter 6 INTEGRATED MARKETING COMMUNICATION STRATEGY AND MANAGEMENT PREPARED BY: NAFILAH BT ABDUL KHALID NURUL FATIN BT MOHAMAD SALWANIAH BT IBRAHIM 6-* THE OUTLINE Integrated…