Education Coke case

1. MKTG 4150Coca Cola on Facebook Case StudyHeather Newton November 2011 2. “learning that could be applied at global scale with local relevance”. Michael Donnelly Social…

Business Coca Cola "Fan First" Social Communities | Michael Donnelly, Worldwide Interactive Marketing

1. Coke’s “Fans First” Approach in Social Communities Michael Donnelly Group Director, Worldwide Interactive Marketing 2. How many Social Media “Experts” are in…