This is a presentation that covers the basic concepts of the book Nudge, by Richard Thaler and Cass Sunstein. We read this book at our UX Book Club meeting, and I presented…
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Slide 1Choice Architecture Nudge, Chapter 5 Behavioral Economics Udayan Roy Slide 2 Choice Architecture 101 We have an automatic system and a reflective system that guide…
Slide 1in your café and beyond shannon moserserrato, mph, rd, ldn |eurest |western division wellness director connect with people. inspire through food. create solutions.…
1.Nudge Improving Decisions about Health, Wealth and Happiness Richard H Thaler and Cass R Sunstein 2. Rearranging a cafeteria seat plan can increase or decrease consumption…
1.James CaigDeputy Head of Strategy, [email protected]. ClassicalBehaviouraleconomics economicsPeople are rationalDecision-making isbeings always striving…