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How to Fail Less Business Models andCustomer Development Steve Blank www.steveblank.com @sgblank What We Used to Believe Search Versus Execution Startups are Smaller Versions…

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1. Levels Of ModelingConnectivity between atomsElectronic Structure 1,3.butadiene C4H6 General Properties LabelC4H6 + C2H3 = C6H8 + H 3D structure How it reacts(with labels)The…