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IDEAL RECIPROCITY: FROM SOCIAL EXCHANGE TO SOCIAL CHANGE 1 Ideal Reciprocity: From Social Exchange to Social Change Jessica R. Dreistadt BUSA 770: Advancement, Fundraising,…

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On Financial Frauds and Their Causes: Investor Overconfidence By STEVEN PRESSMAN* ABSTRACT. This paper examines two possible explanations for why investors are so often and…

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1. Building Your Organization’s Share of Mind & Heart: The Essence of Strategic Marketing SUNY Orange Institute for Nonprofit Leadership and Management4 thAnnual Nonprofit…

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By M.S.Hussain AAKCBA Managing Profitable Customer Relationship Contents Page Marketing Market Marketing Management Marketing Tasks Marketing Philosophies Marketing Mix Marketing…

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Social Responsibility The two views of Social Responsibility Social responsibility is place at two extremes. On one side, there is the classical view, which states; an organization’s…

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Corporate Social Responsibility CSR AND ETHICS OUTLINE Corporate Social Responsibility Benefits Criticisms Differences :CSR Vs CRM Ethical implications Cases ± International…

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1. Developing an Annual Fundraising Program Anne C. White, Ph.D., CFRE 2. Where the Money Is........ Giving USA – Americans donated $248.52 billion to charitable organizations…

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Page |1 UNIT- I INTRODUCTION TO MARKETING 1-33 Y.HARINI PRASHANTH RAO Page |2 INTRODUCTION TO MARKETING Good marketing is a result of careful planning and execution. Marketing…

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LOYOLA COLLEGE (AUTONOMOUS) CHENNAI – 600 034 Assignment on Outreach Allwyn francis (07-CO-115) Submitted to Dr. Anand Department of outreach Loyola college, Chennai LOYOLA…

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Chapter 1 Understanding Marketing The future is not ahead of us. It has already happened. Philip Kotler The learning objectives: What is Market? What is Marketing and marketing…