What is Marketing Automation? Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations…
MarketingProfs B2B Forum 2010 - Unleash the Power of Content to Engage Your Prospects. Presented by Amy Black, Michele Linn, Pam O'Neal and Stephanie Tilton.
The classic lack of alignment between sales and marketing is threatening the livelihood of many B2B organizations. That’s because today’s buyers are seeking more than…