This is the presentation I gave at the recent Conferência de Planejamento do GP 2008 in Sao Paulo. It\'s about the two experiences that convinced me and my partners…

PART I A MARKET ORIENTATION Marketing isn’t somebody’s responsibility; marketing is everybody’s responsibility. —JACK WELCH, CEO 1981–2001 General Electric Co.…

Chapter 20 Sustainable Marketing: Social Responsibility and Ethics 1) ________ calls for meeting the present needs of consumers and businesses while also preserving or enhancing…

1. Strategy: beyond advertising. Conferência de Planejamento 2008 December 1, 2008 1 I must admit I was quite nervous when I looked at the agenda and saw that I was the…

1. Welt Branding Capabilities Presentation January 30, 2009 2. What We Do We build brands from concept to completion. We improve brands that aren’t performing. We create…

1. Be1st Brands a completebrand solution74, Laxmi Bldg., 4 thFloor, Sir. P. M. Road, Fort, Mumbai – 400001. India. T: + 99288 24550, 941433 65828, 88907 12121E:[email_address]…