This is the presentation I gave at the recent Conferência de Planejamento do GP 2008 in Sao Paulo. It\'s about the two experiences that convinced me and my partners…

This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation…

In today’s digital social world, with our identity crossing various social networks it can be a challenge to decide on, and keep a consistent brand identity that crosses…

This eBook is a proverbial shot-in-the-arm, intended to help HR executives and recruiters understand what it takes to leverage the latest networking and online engagement…

Here is my portfolio for Digital Strategist position [Created in 2013]

Facebook advertising q1 2014 Report by Socialbakers Link: http://www.socialbakers.com/blog/2183-socialbakers-quarterly-facebook-advertising-report

Many people think of branding as logos and colors. But, there's more to this branding thing than you may realize. *Every encounter a customer has with your product is…

This was a talk given at UXFest in Boston, Oct 1, 2013. UX: The New Brand Order Customers remember experiences, not your logo. We will discuss the shift in user experience…

In a world of hyper-connection and fragmented communication consumption, it can be highly effective to leverage a global brand language to reinforce a consistent brand dialogue…

Overview of brands' digital efforts in 2012 through the prism of business growth.