1. Educate 2. Educate: what is advertising?An important question and one that divides opinion...‘Advertising is any paid-for communication overtly intended to inform and…
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1. BrandAmplitude, LLC All Rights Reserved 2007 Brand Strategy Toolkit Everything you need to define a brand in one place 2. BrandAmplitude, LLC All Rights Reserved 2007…
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IPA EXCELLENCE DIPLOMA | Dissertation | July 2012 Abstract In recent years our understanding of how humans make decisions has improved considerably, but this has had little…