Griffin Farley helps us understand all forms of strategic planning in advertising including Brand Planning, Account Planning, Media Planning, Connections Planning, Transmedia…

*update* mar/2010: downloading allowed

Presentatie die Eelco Anneveldt en Sjoerd Goderie hebben gegeven op 29 mei in Veenendaal voor NIMA. Thema : 360 graden campagnes, connections planning en propagation planning

This is a presentation I gave at VCU Brandcenter, June 10th 2010. I've added a few talking points to the slides. Enjoy. - DY

B R A N D P L A N N I N G KE V I N L A N E KE L L E R 1 BRAND PLANNING by Kevin Lane Keller < CONTENTS PAGE BRAND PLANNING by Kevin Lane Keller E. B. Osborn Professor…

STRATEGIC PLANNING IN ADVERTISING By Gri n Farley for the Tampa Ad2 Club September 2009 This weekend I watched the movie BIG with my family. The main character was promoted…

1. Welcome to 2. To build strong brands for our clients. To add value to our employees. Our Vision 3. Our Attitude If it can be done, it will be done by us, better. Never…

1. what isPLANNINGImage Source: http://photos.jdhancock.com/WUNDERMAN: AMANDA TATHAM LUIS DELGADO 2. AGENDA: 1.What makes advertising effective2.History of planning3.The…

1. we are A digital wing of GIPL 2. we are { quick facts – gipl } • we are 11 years young • we are small enough to be quick… but experienced enough to think big •…

1. DanielleBurnettColby CornettStefan DurrLuis Terron1 2. Current Situation3 3. Current SituationOverview Operates in more than 180 countries 54 manufacturing plants…